Straightaway Brand
Challenge: How do we create distinction for Straightaway's quality in a glut of cheaper knockoffs?
Real: Astonishingly good RTD cocktails, made with curated ingredients and passion

Beautiful: We all need moments of enchantment and wonder to survive the routine
Expression: Elevate Everywhere is a call to raise your drink and make your gathering legendary

Roadmap: Paid & organic social, display, online video, urban billboard, retail, packaging
Results: 54M impressions (5x planned), DTC sales doubled in key sales season

And then the Holidays arrived.


54 Million
Impressions — 5x higher than planned

Direct-to-Consumer sales doubled in Q4 of 2023

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Primary Contact: Rebecca / [email protected]  
Media Inquiries: Landie / [email protected]  
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