Oregon Humane Society Donation Campaign Challenge: How can we reignite goodwill and donation momentum?
Real: National leader in animal adoption, education, medicine, advocacy.

Beautiful: Pets know exactly how to get us humans to do their bidding.  
Expression: A fresh fundraising idea: OHS needs people to donate, because the animals can't.

Roadmap: Urban billboard, MAX transit wraps, paid social, preroll TV, digital banners, print.
Results: 8 million impressions, December ’23 donations doubled from previous year.




        OHS Portland’s donations for December were the “best ever.” 
        OHS Portland’s donations for December were the “best ever.” 



©North 2024
Privacy Policy

Primary Contact: Rebecca / rarmstrong@northagency.com  
Media Inquiries: Landie / media@northagency.com  
Job Inquiries: Cindy / cwade@northagency.com