Oregon Humane Society Donation Campaign Challenge: How can we reignite goodwill and donation momentum?
Real: National leader in animal adoption, education, medicine, advocacy.
Beautiful: Pets know exactly how to get us humans to do their bidding.
Expression: A fresh fundraising idea: OHS needs people to donate, because the animals can't.
Roadmap: Urban billboard, MAX transit wraps, paid social, preroll TV, digital banners, print.
Results: 8 million impressions, December ’23 donations doubled from previous year.
OHS Portland’s donations for December were the “best ever.”