Oregon Humane Society Donation Campaign Challenge: How can we reignite goodwill and donation momentum?
Real: National leader in animal adoption, education, medicine, advocacy.

Beautiful: Pets know exactly how to get us humans to do their bidding.  
Expression: A fresh fundraising idea: OHS needs people to donate, because the animals can't.

Roadmap: Urban billboard, MAX transit wraps, paid social, preroll TV, digital banners, print.
Results: 8 million impressions, December ’23 donations doubled from previous year.

        OHS Portland’s donations for December were the “best ever.” 

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