Ledlenser Big Brand IdeaChallenge: How do we leverage Ledlensers’ culture of innovation into global brand awareness Real: Inventors of portable LED lighting, obsessed with solutions, German engineering. Beautiful:With the right tools in our hands, humans are capable of great things Expression: The World Is As Bright As You Make It, an inspiring call to see and understand more Roadmap: streaming TV, website, owned social. Results: US Launch Q3 2023, Global launch Q2 2024
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Social content/give back campaign featuring organizations that are making the world brighter