Ledlenser Big Brand Idea Challenge: How do we leverage Ledlensers’ culture of innovation into global brand awareness
Real: Inventors of portable LED lighting, obsessed with solutions, German engineering.

Beautiful: With the right tools in our hands, humans are capable of great things  
Expression: The World Is As Bright As You Make It, an inspiring call to see and understand more

Roadmap: streaming TV, website, owned social.
Results: US Launch Q3 2023, Global launch Q2 2024

   Videos translated to  🇩🇪  🇪🇸  🇯🇵  🇫🇷

Social content/give back campaign featuring organizations that are making the world brighter


🇺🇲 US Launch Q4 2023

Global Launch Q2 2024

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