Hydro Flask Seasonal
Color Launches Challenge: How can we build brand equity around Hydro Flask’s seasonal color launches
Real: Hydro Flask is widely considered a colorway leader and innovator in the industry
Beautiful: Color imbues our experiences, memories, our loves, our dreams
Expression: Explore, celebrate, and protect the places that inspire Hydro Flask’s new colors
Roadmap: Streaming TV, online video, paid and owned social, display, retail, website, e-comm
Results: 184.3M impressions, 58.8M views, 805K unique visits to web post launch
Kona Results
88.5 million impressions
18.2 million video views
458K visits to color page
Sedona Results
95.8 million impressions
40.6 million video views
347K visits to color page
Media Partners
VIDEO
AUDIO
NATIVE ARTICLES