Hydro Flask Let’s Go! Brand Platform Challenge:How do we grow distinction and sales with Yeti and Stanley outspending. Real:Hydro Flask has passionate fans, it’s an iconic badge of an active, joyful life. Beautiful: Joy is a rare and precious element these days, we all could use a little more. Expression: “Let’s Go!” is a call-to-joy, an invitation, an exuberant brand platform. Roadmap: Streaming TV, online video, paid and owned social, display, web, e-comm. Results: 954 million impressions, unaided brand awareness up 625%, brand affinity up 64%