Hydro Flask Let’s Go! Brand Platform Challenge: How do we grow distinction and sales with Yeti and Stanley outspending.
Real: Hydro Flask has passionate fans, it’s an iconic badge of an active, joyful life.

Beautiful: Joy is a rare and precious element these days, we all could use a little more.  
Expression: “Let’s Go!” is a call-to-joy, an invitation, an exuberant brand platform.

Roadmap: Streaming TV, online video, paid and owned social, display, web, e-comm.
Results: 954 million impressions, unaided brand awareness up 625%, brand affinity up 64%

   34 Why We Go Episodes Total

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Article & Instagram


954 million impressions

     Unaided brand awareness up 625%

     Brand affinity up 64%

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