Hydro Flask Influencer Content Challenge: How do we fill content pipeline on brand, and outperform Yeti’s bigger budgets?
Real: Hydro Flask fans and ambassadors best personify the brand’s joyful, diverse, engaging side.
Beautiful: Active people who are called to nature are a big, sharing, helpful community.
Expression: Themed extensions of Let’s Go! platform, giving voice to artists, athletes, guides.
Roadmap: Streaming TV, online video, paid social, influencer display, retail, website, e-comm
Results: 15.4 million impressions, 9.9 million video views, 32% video completion rate.
How We Go
A series where we followed Hydro Flask brand ambassadors and learned tips and tricks to get inspired to get outside.
24 How We Go Episodes Total
View all episodes
Media Partners
VIDEO
CUSTOM CONTENT
Articles & Podcast
Results
15.4 million impressions
9.9 million video views
32% video completion rate