Columbia Tested Tough Product Advertising Challenge: How do we compete against high-performance brands at retail.
Real: Real: Columbia’s legendary testing standards are more stringent than brands twice the cost.

Beautiful: Because outdoorsy types love to stay outdoors longer, comfort matters.
Expression: Revived Columbia’s original Tested Tough tagline into a full product platform.

Roadmap: Streaming & broadcast TV, paid social, display, print, billboards, retail.
Results: 1.2 billion impressions, launched in 63 countries, annual sales over $3 billion*
*Overall Tested Tough campaign performance

PFG (Performance Fishing Gear)

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“North's Tested Tough campaign is the most effective in our company's history.”
— Tim Boyle, CEO Columbia Sportswear

“I actually like North.”

— Gert Boyle, CEO Columbia Sportswear
1924-2019 RIP


  1.2 billion impressions.      Launched in 63 countries.     Annual sales surged past $3 billion.

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