Columbia Influencer Content & Branded Entertainment Challenge: How do we become apparel brand of choice with non-hardcore outdoorsy people
Real: Columbia’s tech and standards of testing keep people comfortable in any environment

Beautiful: The experience of an epic adventure is closer in reach than we think.    
Expression: Influencers not known for their outdoor side, sent into the wild and kept comfortable.

Roadmap: Online video, paid and owned social, influencer social account posting
Results: 15 million video views, over 50% completion rate, high fan engagement, sales spikes


15 million
Youtube views

Completion rate

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